I love 2001: A Space Odyssey. The discussions I’ve had with myself and others regarding the film have been fantastic and thought provoking. Naturally, I went online to check out the film’s original print campaign. Read the whole thing »
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I love 2001: A Space Odyssey. The discussions I’ve had with myself and others regarding the film have been fantastic and thought provoking. Naturally, I went online to check out the film’s original print campaign. Read the whole thing » In most print campaigns, everyone looks beautiful. Scratch that. In most print campaigns, everyone looks unnaturally beautiful. This used to be achieved by airbrushing, and is now handled by the infamous Photoshop. Photoshop has been unfairly villianized by the groupthink that is the internet. In reality, Photoshop just enables artists to make any person more ideal. What used to be achieved with chisels, pencils and brushes can now done with a computer. In the current economic climate, upbeat ad campaigns are all the rage. Of these, I think Domino’s “Big Taste Bailout” is the most shameless. They just renamed their “Five Five Five” deal! While theirs is the most reprehensible I’ve seen, it’s not alone in the sea of shameless tough-times marketing. These poorly guised campaigns make Quaker Oats’ “Go Humans Go” campaign all the more appealing to me. I spend a lot of time looking at other movie posters, and I’m always impressed when a big movie doesn’t go the traditional route.
I think about design all the time. All. The. Time. I’d like to use this blog to post random thoughts on graphic design (thoughts exceeding the twitter-friendly 140 characters).
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