Google’s brand is shaped in many ways; one of which is through maintaining the visual coherence of our visual assets.

In January 2012, expanding on new iconography developed by Creative Lab, we began creating this solid, yet flexible, set of guidelines that have been helped Google’s designers and vendors to produce high quality work that helps strengthen Google’s identity.

The above is only a summary of the 95+ page Visual Assets Guidelines.

Google design style:

Executive Creative Director: Chris Wiggins
Graphic Designers: Jesse Kaczmarek, Nicholas Jitkoff, Jonathan Lee, Andy Gugel

Guideline design:

Art Director / Team Manager: Christopher Bettig
Senior Graphic Designer / Project lead: Roger Oddone
Designers: Alex Griendling, Christopher Bettig, Jefferson Cheng, Roger Oddone, Yan Yan, Zachary Gibson
Contributors: Web Studio, Brand Team, Creative Lab